Overview
- Cruz Novillo, whose death was reported Saturday by Spanish outlets citing the design site Gràffica, was 89.
- He created visual identities for Correos, Renfe, Repsol and the National Police, as well as the PSOE fist-and-rose, peseta banknotes, the Community of Madrid symbols and media brands like El Mundo.
- He also worked beyond logos, producing film posters and pursuing experimental art such as a Diafragma dodecaphonic opus begun in 2010 that he conceived to unfold over millions of years.
- Late in his career he led a Correos rebrand that cut ink use, removed decorative vinyls and switched packaging to 100% recycled cardboard to stress simplicity and sustainability.
- His influence drew top honors including Spain’s National Design Award in 1997 and the Gold Medal for Fine Arts in 2012, and regional leaders on Saturday said his images belong to the country’s collective memory.