Overview
- Woods created the Tux Clutch Mini as a sample for the playoffs and began carrying it from Game 1, where fans first noticed the bright orange purse.
- Social media turned the bag into a good‑luck charm as the Knicks kept winning, and belief in the superstition rose after Woods could not bring the clutch to one Madison Square Garden game that the team lost.
- Woods’ Woods by Jordyn label quickly monetized the moment with preorders and a matching sandal while the clutch — retailing at $125 — reportedly sold out online.
- On Thursday the clutch was allowed on the Knicks’ ticker‑tape parade float despite a general no‑bag rule, was photographed with Mayor Zohran Mamdani, and was publicly celebrated by Karl‑Anthony Towns.
- Woods said she is retiring the bag after the title run, leaving the clutch as a visible symbol of fan ritual and a reminder that viral moments can drive short‑term sales but may limit a product’s long‑term reach.