Overview
- The refund offer is now one step from paying out after the UConn women beat Notre Dame and Braylon Mullins’ buzzer-beater sent the men to the Final Four.
- The promotion would repay all purchases made Jan. 20 to March 1 if both teams reach the national championship game, a pool Jordan’s estimates at about $50 million.
- Jordan’s says a promotion insurance policy and additional risk transfers to other insurers would cover the refunds, so customers get paid without the retailer shouldering the full cost.
- Customers who bought during the window say they spent thousands and are glued to the games, and the company reports viral attention and heavier traffic at its Connecticut stores.
- Jordan’s ran a similar stunt in 2007 tied to the Red Sox that paid roughly $20–$35 million, and it baked this UConn offer into a new deal that made it the Huskies’ official furniture store.