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Jordan Brand Officially Reveals Teyana Taylor’s Air Jordan 3 ‘Concrete Rose’ for March 4 Release

The teaser spotlights a removable thorn vine accessory with matching apparel, signaling a premium, story-led collaboration tied to Taylor’s narrative.

Overview

  • Jordan Brand shared the first images on its @jumpman23 Instagram, ending months of rumor-heavy anticipation without prior leaks.
  • The shoe is scheduled to launch on March 4, 2026 for $280 via Nike’s SNKRS app and select Jordan Brand retailers, carrying style code IF3097-300.
  • Design highlights include a dark green leather and nubuck upper with elephant-print overlays and a palette featuring Fir, Fire Red, Victory Green, Cement Gray, Metallic Gold, and Gum Brown.
  • A removable rose-thorn vine wraps the upper, allowing wearers to customize the look by attaching or removing the accessory.
  • Jordan Brand’s teaser confirms a coordinated apparel capsule and positions the release as a continuation of Taylor’s 2023 ‘A Rose From Harlem’ partnership.