Overview
- A first public look on Jayson Tatum at a London event was followed hours later by Jordan Brand’s official reveal of the Air Jordan 3 Retro 'Laser'.
- Jordan Brand says the design uses fine laser-etched graphics across a premium leather upper with low-pile suede in place of the AJ3’s traditional elephant print.
- The company confirmed a planned release on Nike’s SNKRS app and at select Jordan Brand retailers with a retail price of $230 and colorway code JA1369-001.
- The laser treatment carries tributes to Michael Jordan’s interests and milestones and extends to details such as a laser-inscribed Nike Air logo on the heel.
- The move builds on past luxe treatments — including rare 2005 laser-etched AJ4s and recent Bin 23 details — and signals a broader rollout of 'Laser' finishes across Jordan models.