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Jools Lebron Says Viral ‘Very Demure’ Fame Led to Addiction, Pursues Sobriety

After her 2024 catchphrase drew her into celebrity circles, she says she is now refocusing on sobriety.

Overview

  • In TikTok videos posted March 15, the creator said going viral "ruined" her life by sending her into a cycle of substance use.
  • She attributes the spiral to entertainment-industry party culture and peer pressure, describing heavy drinking that escalated to other drugs.
  • Lebron detailed consequences including extended benders, a shopping addiction, health issues, a disordered home and studio, and damaged brand relationships.
  • She says she is working to get sober, intends to document her recovery, and plans to clean and relaunch her studio to resume streaming and content production.
  • Her “very demure, very mindful” phrase exploded in August 2024, drew celebrity participation from figures like RuPaul and Jennifer Lopez, and led to bookings such as Jimmy Kimmel Live! and award-stage appearances.