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Jony Ive Rebukes Car Touchscreens as Ferrari’s Luce Interior Restores Physical Controls

Euro NCAP will start penalizing cars that lack hard keys for essential functions in 2026.

Overview

  • Jony Ive, who helped design Ferrari's Luce cabin with LoveFrom, said touch is the wrong primary interface for cars because it forces drivers to look away from the road.
  • The Luce interior emphasizes tactile operation with the vast majority of controls as physical switches, complemented by a modest central touchscreen used selectively.
  • Ferrari has not confirmed the screen’s size, and reporting notes the display can pivot on a ball-and-socket mount with a palm rest to aid on-the-move use.
  • Regulatory pressure is rising as Euro NCAP plans to penalize models that omit physical controls for the horn, indicators, hazards, wipers and SOS from 2026.
  • The move counters a broader push toward ever-larger displays from brands such as Tesla, Mercedes and Cadillac, even as some rivals like Audi preview a return to simpler, more tactile interiors; Ferrari’s full Luce reveal is expected in May.