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Jones Road Debuts Five-Piece Body-Care Line

The profitable, privately funded brand is leaning on DTC with rapid retail expansion planned for 2026.

Overview

  • The collection spans a body scrub, shower gel, body cream, body lotion, and body oil, priced from $36 to $52.
  • The line centers on a fresh citrus-herbal, spa-like scent and clean formulas designed to help dry skin and support the barrier.
  • Highlighted ingredients include ceramides, sodium hyaluronate, squalane, glycerin, jojoba oil, niacinamide, and bamboo powder.
  • The products are available now on the Jones Road website and in brand stores, with early press noting strong reviews and sell-out risk.
  • Leadership reports the company is very profitable, has introduced refreshed blue-accent packaging, will keep DTC as the priority, and plans to triple store openings in 2026 with roughly 14 launches ahead.