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Jollibee Opens Market Street Store in San Francisco After Six-Year Delay

City leaders say the opening validates recent online permitting reforms that could speed future business launches.

An employee wears the Jollibee uniform in downtown San Francisco, on July 30, 2026.
From left, Wynn Dizon, Chrystal McKenzie and Beia Sepulvado, Jollibee supervisors from Oxnard, Calif., pose for a portrait. They are in city training staff at the franchise’s new downtown San Francisco location, on July 30, 2026.
Customers line up outside to order at the new Jollibee on Market Street in San Francisco on July 31, 2026.
Cristy Eggmino, the first customer in line to order, enters the new Jollibee on Market Street in San Francisco on July 31, 2026.

Overview

  • Jollibee’s 934 Market St. location opened to the public on Friday, July 31, drawing long lines, campsite queues and giveaways that included a year of free Chickenjoy for the first 100 customers.
  • The project was stalled for roughly six years by COVID disruptions and prolonged city permitting back-and-forth that required technical fixes such as vibration isolation and acoustic measures to meet San Francisco’s noise rules.
  • Mayor Daniel Lurie joined a ribbon-cutting on July 30 to spotlight PermitSF, a new online permitting effort the city credits with shortening approval times, and used the event to argue for cutting red tape.
  • A union representing city IT workers has raised concerns about security holes in the OpenGov permitting software, but the San Francisco Civil Service Commission left the contract in place last month.
  • Jollibee and its Bay Area franchisee say they will expand further in the region with plans for more stores, a move city officials hope will boost foot traffic and aid downtown economic recovery while prompting closer attention to safety and permitting systems.