Overview
- The presenters won the right to 15 minutes of prime‑time TV and instead, on Thursday night, June 4, ProSieben cleared the whole evening to air a roughly 200‑minute, ad‑free program called #dontlookaway.
- Producers sent cameras to six people in eastern Ukraine — including an evacuation helper, a drone pilot, a police officer and a surgeon — who filmed daily life, attacks, wounded civilians and destroyed homes in first‑person footage.
- ProSieben and Joyn also uploaded the full documentary to Joyn and YouTube with subtitles so viewers could watch after the live broadcast and non‑German speakers could follow the testimonies.
- Audience data from AGF SCOPE and ProSieben show an average total audience of about 460,000, a 14–49 market share near 9.7% (≈310,000 in that demo), and a reported net reach of roughly 2.88 million people, with notably strong interest among younger viewers.
- Social media and press reaction praised the duo for using their platform to refocus attention on the long‑running Russian assault on Ukraine and the program builds on Joko and Klaas’s history of using earned airtime for social and political issues.