Overview
- Three Hearts Rum, co-founded by Johnny Depp and Bobby DeLeon, went on sale Tuesday at $69.99 as an online-only release at ThreeHearts.com.
- The Dominican-made rum is aged five years in ex-bourbon barrels then two years in former cognac barrels for a seven-year finish.
- Depp designed the bottle using symbols from his tattoos and his island flag, and it bears the motto “No Fear. No Malice. No Envy.”
- The bottle includes a bracelet-style charm, underscoring the handcrafted look that the founders say reflects the brand’s personal roots.
- The founders call this the first step in honoring Caribbean rum traditions, with future island expressions planned and a stated goal to spotlight communities hit by recent hurricanes.