Overview
- Depp introduced the Three Hearts label Tuesday at the Wilshire Ebell Theater in Los Angeles during a red-carpet launch.
- The crowd included Steven Tyler, Beck, Josh Homme, Matt Helders, Jerry Cantrell, Jerry Bruckheimer, Bill Burr, Rauw Alejandro, and Rain Phoenix.
- The evening featured a performance by Matteo Bocelli, the son of tenor Andrea Bocelli.
- Depp and co‑founder Bobby DeLeon staged a branding ritual by burning their bottle symbols into wooden cases.
- Depp said the rum honors Caribbean craft and pledged to spotlight communities hit by recent hurricanes, and he designed the bottle with tattoo‑inspired icons and the motto “No Fear. No Malice. No Envy.”