Overview
- The show, which aired July 26, launched a limited run of “Buc‑Off” items on buc-off.com that mimic Buc‑ee’s branding and invite the chain to sue.
- Products use the Mr. Nutterbutter squirrel, a yellow circular background, a right‑facing character and a “Buc‑Off” wordmark that echo elements of Buc‑ee’s beaver logo.
- All profits from the sales are pledged to Hunger Free America and the merch will be available only for a set period through Sept. 8.
- Buc‑ee’s long record of suing small businesses over animal mascots has often ended in settlements, and legal observers say HBO’s parody defense and deep resources make a lawsuit harder to predict.
- As of July 28, Buc‑ee’s had not made a public response and the case could reshape how courts balance trademark protection with commercial parody and free‑speech defenses.