Overview
- Disney confirmed the promotion on Monday, June 1, and the Joffrey’s Coffee Challenge runs from June 2 through July 31, 2026.
- Annual Passholders receive a challenge card with their first qualifying purchase, collect stamps after buying five location‑specific Joffrey’s drinks, and redeem the completed card for a commemorative prize at the Disney Springs Joffrey’s.
- Each Joffrey’s location serves a unique, limited‑time drink designed for the challenge: Magic Kingdom’s Lucky Star Cold Brew, EPCOT’s Parisian Pebble Cold Brew, Hollywood Studios’ Rockin’ Cold Brew, Animal Kingdom’s Forbidden Mountain Cold Brew, and Disney Springs’ Cinnamon Crunch Latte.
- The promotion is Passholder‑exclusive and carries the usual 20% Annual Passholder discount, and coverage notes strong fan interest and early social‑media traction as participants post photos and rankings online.
- The event fits a broader Disney strategy of offering short‑run, collectible food and beverage experiences to reward frequent visitors, encourage park‑hopping, and generate free promotion from the Passholder community.