Overview
- McGuire told his team Monday that “we’re the most hated team in college football” and said he welcomes that identity, urging the roster to buy into a deliberate villain mindset.
- The coach’s comments follow a rapid rise for Texas Tech that culminated in a 12-2 2025 season, a Big 12 title and a College Football Playoff berth that ended with a loss to Oregon.
- Critics link the backlash to Texas Tech’s aggressive use of NIL deals and the transfer portal, with the Brendan Sorsby episode and reports of large NIL spending cited as specific sources of resentment.
- Will Hammond will start at quarterback in 2026 after backing up Behren Morton, finishing last season with 680 passing yards, seven touchdowns and three interceptions in limited action.
- The program’s new identity and roster moves will be tested when Texas Tech opens the season at home against Abilene Christian on Sept. 5 with the game airing on FS1.