Overview
- Joelina Drews issued a modernized cover of the mid-1990s song "Durch und durch" on July 10, blending Schlager with dance-pop and 1980s synth elements.
- When Jürgen Drews first heard his daughter's version he was visibly moved and publicly praised the track, saying it was better than his own recording.
- Promotion for the single has included TV appearances, an Instagram clip of the first playback, and discussion on the "Kids Club" podcast co-hosted by Joelina, Lucas Cordalis and Achim Petry.
- Joelina has framed the release as part of her effort to establish an independent career after years of early criticism for being a famous artist's child and she has also spoken publicly about her father's low pension.
- The release ties a personal family moment to a wider trend of younger artists updating Schlager for new audiences and could raise public debate about how legacy acts and their families earn a living.