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Joe Tsai Calls Knicks Title 'Embarrassing' but Says Nets Will Stay the Course

The owner acknowledged fan frustration and reputational pressure while confirming a patient, asset-focused rebuild will continue.

Overview

  • On Tuesday, August 18, Nets owner Joe Tsai told NetsDaily that the Knicks’ 2026 championship “irates our fanbase” and felt “embarrassing” for Brooklyn but said the feeling will not change his approach.
  • General manager Sean Marks backed Tsai’s position and said the front office will not react to another team’s success and will continue following the rebuild plan it set in motion years ago.
  • Brooklyn’s recent moves keep that plan intact: the team finished 20–62 in 2025–26, used the No. 6 pick on Mikel Brown Jr., added veteran Julius Randle and role players, and preserved future first-round picks and cap flexibility.
  • Brooklyn Sports & Entertainment CFO Peter Stern framed the Knicks’ title as likely to boost local NBA interest and reactivate casual fans, a commercial upside that Nets executives say could help the market overall.
  • The comments reflect a longer arc for the franchise that began after the Durant–Irving–Harden era and the 2024 trade that sent Mikal Bridges to the Knicks in exchange for multiple future first-round selections, and the next signs of progress will be player development under coach Jordi Fernández and how current assets are deployed.