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Joe Sugg and Dianne Buswell Debunk Viral AI ‘Baby’ Photo, Warn of Deepfake Risks

The convincing fake prompted messages from loved ones who believed a birth had happened.

Overview

  • An AI-generated image posted on social media falsely showed the couple cradling a newborn, circulating widely enough to appear credible.
  • Joe Sugg posted a video pointing out errors in the fabricated photo and stated clearly that the image was AI-created.
  • Dianne Buswell appeared in the clip, displayed her baby bump, and confirmed she is still pregnant.
  • Sugg expressed concern for less tech-savvy users and said AI is getting scary, as fans and fellow Strictly figures called for stronger rules on such content.
  • The pair announced in September 2025 that they are expecting a baby boy, with recent posts showing final touches to the nursery.