Overview
- Brady told reporters Thursday that he personally assured Keon Coleman he will be part of Buffalo’s offense, signaling coach-level support after taking the job.
- Quarterback Josh Allen said he has seen a marked change in Coleman’s mentality and work ethic during OTAs, calling him a "different person" who is doing the little things right.
- The Bills traded for veteran wideout DJ Moore this offseason, a move that establishes a reliable WR1 and narrows Coleman’s path to targets and playing time.
- Coleman’s 2025 struggles included being benched, missing a team meeting, and being inactive for four games, and he enters 2026 with 960 career receiving yards, eight touchdowns, and two years left on his contract.
- The club reportedly turned down trade inquiries on Coleman and framed 2026 as a test of accountability and production, meaning his performance in training camp and early games will determine his long-term role and roster fate.