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JLRChery Unveil Freelander Concept 97 for New China EV SUV Brand

The China-based marque signals a shift to a local-first, electrified lineup built on an 800-volt platform.

Overview

  • Freelander, which unveiled the Concept 97 on Tuesday, previewed a three-row SUV as reporting indicates a June production reveal with conventional rear doors.
  • Six models are planned over five years, with all vehicles built at CJLR’s Changshu plant as it replaces local Discovery Sport and Evoque production.
  • The lineup uses Chery-derived underpinnings and an 800‑volt electrical system that supports pure electric, plug-in hybrid and range‑extender powertrains.
  • Key suppliers named for the tech stack include Qualcomm for computing, Huawei for driver assistance with LiDAR, and CATL for battery packs.
  • The rollout starts in China with region-specific export models planned, while U.S. sales appear unlikely under current tariff policy.