Overview
- Chery and JLR launched Freelander at a global debut event, unveiling the Concept 97 and confirming a China-based setup with a Shanghai headquarters, a Suzhou R&D institute, and an upgraded Changshu plant backed by a CN¥3bn investment.
- The brand confirmed an 800-volt modular platform that will support battery-electric, plug-in hybrid, and range-extender powertrains for different markets.
- Huawei will provide intelligent driving features with LiDAR, Qualcomm's Snapdragon 8397 will run in-car computing, and CATL will supply battery technology including a Freevoy range-extender pack designed for up to 360 kW charging.
- First production is planned in China in the second half of 2026 with a rapid cadence of new models about every six months toward six vehicles within five years, with Europe prioritized for export and U.S. sales described as unlikely due to tariffs.
- JLR positions Freelander as a volume-focused NEV brand to reach mainstream electrified segments without diluting its Range Rover, Defender, Discovery, and Jaguar premium lines.