JioStar Says T20 World Cup 2026 Opening Day Sets Viewing Record With 14.7 Billion Minutes
India’s win over the USA plus new broadcast features powered sharp gains across TV and digital, with the ICC praising the early momentum.
Overview
- Total consumption across JioHotstar and Star Sports reached 14.7 billion minutes on day one, a 59% rise versus 2024, according to the broadcaster.
- JioHotstar reported a digital reach of 101.9 million on the opening day, up 81% from the previous edition’s opener.
- India’s first match against the USA lifted linear TV ratings by 41% and boosted digital reach by 98% compared with India’s 2024 opener, JioStar said.
- Coverage enhancements included 130+ experts in nine languages, the mobile-focused MaxView option, and Indian Sign Language for India games and knockouts.
- Media reports indicate Pakistan has reversed an earlier boycott directive and will play India on February 15 in Colombo, a matchup expected to further elevate viewership.