Overview
- JioHotstar and OpenAI announced a ChatGPT-branded assistant that lets viewers request recommendations in natural language by voice or text instead of typing keywords.
- The experience supports context-, mood- and culture-aware queries across multiple Indian languages under a feature billed as Multilingual Cognitive Search.
- Integration is two-way as ChatGPT will surface JioHotstar titles with direct streaming links when users ask the chatbot for viewing suggestions.
- The assistant will augment live sports on JioHotstar with conversational access to scores, key moments, player data and other real-time details.
- Rollout begins with limited capabilities and expands over time across on-demand and live content, with no detailed launch timeline disclosed; the partnership was announced at the India AI Impact Summit in New Delhi.