Overview
- Reliance Jio launched the Jio OTT Pass on May 27, 2026, and the pack is available nationwide through MyJio, Jio.com, retail outlets and third‑party recharge apps for customers with an active Jio base plan.
- The Rs 200, 28‑day add‑on gives access to 15 OTT platforms including YouTube Premium, JioHotstar Mobile + Hollywood and Prime Video Mobile Edition, more than 1,000 JioTV live channels with 150+ paid channels, 30 GB of high‑speed data and co‑terminus unlimited 5G but it does not include voice calling benefits.
- Jio values the bundle at about Rs 1,500 a month, though actual consumer value will vary with how many services a user actually uses and with platform access rules such as JioTV‑based streaming or voucher activations.
- Analysts say the pass is a deliberate upsell tool to boost engagement and average revenue per user by selling entertainment top‑ups around events and seasons rather than pushing broad tariff increases.
- The move mirrors a wider industry shift toward subscription‑style add‑ons by Indian telcos, with rivals like Vodafone Idea and Bharti Airtel already offering their own entertainment top‑ups at different price and scope levels.