Overview
- Jimmy Traina announced he was leaving Sports Illustrated on Wednesday and said he will publish a final SI column and discuss the departure on his podcast.
- Multiple outlets report Traina is joining a new sports media startup with former WFAN voices John Jastremski and Sal Licata, and he told listeners new shows will start in early September.
- Traina said he plans a weekly audio and video show with Licata plus additional podcasts and less daily writing as he shifts focus away from five-day-a-week columns.
- Reports indicate Sports Illustrated may retain the existing SI Media podcast feed, which could force listeners to subscribe to a new feed to follow Traina’s programs.
- The collaboration reflects a broader trend of established sports-media talent leaving legacy outlets to build independent, audio/video-first brands and raises questions about audience migration and monetization.