Overview
- Jihyo announced on Oct. 21 that she has ended her 21-year relationship with JYP Entertainment and posted a handwritten letter confirming the move.
- She has founded Emithaus to manage her solo activities and said the company will aim to expand into music and content production and recruit other artists.
- Jihyo made clear that leaving JYP does not mean leaving TWICE and that she intends to continue performing with the group.
- Her decision follows recent moves by fellow TWICE members Jeongyeon and Chaeyoung to leave JYP for separate management paths, leaving the status of the remaining members' contracts unreported.
- Jihyo’s long trainee history and solo success—her 2023 EP Zone sold strongly and charted on the Billboard 200—provide the commercial and creative footing for this shift toward artist-led management.