Overview
- Biel, who posted a TikTok on Friday, asked parents to stop the trend because many kids in the clips look "petrified."
- The fad has parents shouting the name "Jessica" to break a toddler's tantrum, with one TikTok by Tiffani Ortega topping 19 million views.
- Earlier in the week she had amplified the meme by reposting examples to her Instagram Stories with the caption "You rang?"
- A pediatrician quoted in coverage said the tactic can serve as a playful, neutral distraction but should not replace validating a child's feelings.
- Biel said the trick does not work on her own children and warned it could make some kids fear people named Jessica.