Overview
- The Only Farmers website was unveiled this week as a UK-first online marketplace that lets the public book farm stays, workshops, animal encounters, pick‑your‑own days, tastings and private hires.
- The platform is designed so farmers set their own listings, prices and booking rules and manage payments and messages themselves rather than through a third party.
- Clarkson and fellow cast members from Clarkson’s Farm, including Kaleb Cooper and Lisa Hogan, appear on the site endorsing the service and its claim to be “built by farmers, for farmers.”
- Only Farmers is presented as a rival to generic short‑let sites, plans an app and uses a waiting list for users, while initially focusing on UK farms with an eye to welcoming international visitors later.
- The launch ties into Clarkson’s wider commercial work around Diddly Squat and comes as season five of Clarkson’s Farm returns to Prime Video, which has renewed public attention on farm diversification and the tight margins facing British farms.