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Jeremy Clarkson Reveals Prostate Cancer as Hawkstone Runs First Accepted TV Ad

His health update could decide whether Clarkson's Farm continues while Hawkstone reaches mainstream TV audiences with a high-profile advert.

Overview

  • Clarkson revealed in new episodes released this week that he has been diagnosed with aggressive prostate cancer, said he has undergone an operation and that he will not know if treatment has worked until around November.
  • He warned the show's future depends on his recovery and said he may be out of action for a while, leaving the planned sixth series in 2027 contingent on his health.
  • Hawkstone, the beer and cider brand grown from barley at Clarkson’s Diddly Squat Farm, had its first accepted TV advert air in the final break before England’s World Cup match against Croatia on ITV.
  • The 40-second spot, titled 'Kaleb's Leap', features farm manager Kaleb Cooper performing a slow-motion dive to save a pint and is a notable reversal after an earlier Hawkstone advert was banned by the Advertising Standards Authority in July 2025.
  • The TV launch comes as Hawkstone reports rapid growth — it was ranked 23rd on the Sunday Times 100 list with reported revenues of about £21.3m — a boost that will increase brand visibility and could affect future commercial opportunities for the Diddly Squat businesses.