Overview
- Lopez posted a makeup-free Instagram video Saturday in which she announced a refreshed JLo Beauty website and introduced the Fusion Power Serum.
- In the clip she described the serum as combining retinol, vitamin C and other active ingredients meant to support smoother, brighter-looking skin.
- Thousands of followers praised her complexion in comments, using phrases such as “skin glowing” and calling her “flawless.”
- A smaller group of viewers accused the video of using a filter and said that the effect made it hard to judge the product’s real results, and there has been no public response resolving those claims.
- JLo Beauty launched in January 2021 and the brand cited a November 2025 Beauty Innovation Award for an eye mask to underline its market presence, a context that heightens attention on how the new launch and Lopez’s cross-promotion with her film will affect customer trust and sales.