Overview
- Jennie released the single “Less Than a Lover” and its official music video on Friday, July 24, 2026, with credits saying she wrote and directed the project.
- The video was filmed in Girona, Spain, stars Taiwanese model Nah Kai, and frames the song as a fleeting, cinematic summer romance.
- Musically the track moves toward mellow alt-pop, using understated guitars and vintage keys to explore a relationship that sits between friendship and romance.
- The single was issued through Jennie’s OddAtelier in partnership with Columbia Records and is described by outlets as her first new music of 2026 and likely preview material for a second solo album.
- The release builds on Jennie’s March 2025 solo debut Ruby and illustrates a growing pattern in K-pop where artists use independent imprints plus major-label ties to widen creative control and international reach.