Overview
- The prank, which aired Wednesday during The Feed on Today with Jenna & Sheinelle, stunned guest host Willie Geist when Jenna Bush Hager dropped a supposed $20,000 cake and slipped on the icing.
- Bush Hager said the tumble was not planned, and Geist said he only realized it was a gag after she went down.
- Producers invented the cake and the bakery for April Fools’ Day, using a pre-made dessert that a crew member stripped and re-iced in about 45 minutes.
- In a Thursday update on the show, Bush Hager said she is fine with no bruise, and Geist apologized for not helping because he thought the fall was part of the act.
- The viral clip, posted with a note that “the cake was fake, the fall was real,” spotlights morning TV’s drive to engineer internet-ready bits, which Bush Hager had framed earlier with her kids’ AI puppy prank.