Overview
- Jenna Bush Hager staged the prank during Today With Jenna & Sheinelle on Wednesday, presenting a so-called $20,000 viral cake to guest host Willie Geist.
- As she took the cake from a producer, it crashed to the floor and she slipped on the icing, which she later said was not part of the plan.
- The $20,000 claim was a setup, with the show revealing on air that the featured bakery did not exist.
- Geist believed the cake might be real at first and then shouted “April Fools!” after Bush Hager fell and the ruse became clear.
- TV Insider reported that a crew member stripped and re-iced a premade cake in about 45 minutes to create the prop for the bit.