Overview
- Jeep announced the “All in on America” campaign and opened registration between June 10 and June 11, with entries accepted through the World Cup final on a verification website.
- Any living U.S. resident legally named George Washington can register and the first 100 verified entrants will be eligible to receive a 2026 Jeep Wrangler only if the U.S. men’s team wins the tournament.
- A 60‑second ad starring comedian Iliza Shlesinger as Jeep’s fictional “Chief Soccer Officer” launched with campaign messaging from Stellantis global CMO Olivier François.
- Bookmakers place the U.S. as a long shot to win the Cup, and census estimates suggest only a few hundred Americans share the legal name George Washington, which narrows eligibility and reduces Jeep’s likely liability.
- The stunt follows a wider pattern of World Cup marketing tie‑ins and could boost Jeep’s visibility and social engagement while leaving winners to handle taxes and limited vehicle option choices specified in the contest rules.