Overview
- Jeep and Marvel launched the Wrangler America250 campaign Tuesday with a 50‑second “Origin Story” video that blends animation with comic‑book style.
- The special edition adds a Captain America shield spare‑tire cover and patriotic touches such as a Jean Blue soft top, America250 badging, and red tow hooks.
- Each purchase includes a reprinted Marvel comic with an exclusive cover that features Captain America alongside the Wrangler A250.
- Dealer arrivals begin this summer, with pricing set at a $2,095 premium over a comparably equipped Wrangler.
- The next phase will spotlight U.S. veterans under “The Original Superheroes” as the partners plan a late‑2026 push tied to Marvel’s Avengers: Doomsday.