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Jeep and Marvel Launch Wrangler America250 Edition With Captain America Tie-In

The tie-up channels Jeep’s long-running patriotic push into a phased campaign linking its 1941 roots with Captain America.

Overview

  • Jeep and Marvel introduced the 2026 Wrangler America250 on Tuesday as a Twelve 4 Twelve drop featuring a Captain America shield tire cover and a limited comic cover included with each purchase.
  • The special edition adds red, white, and blue styling with America250 badging, blue wheels, and Jean Blue seats with tri‑color stitching.
  • Launch content includes a 50‑second Origin Story video built in a comic‑book style for social channels.
  • Deliveries begin this summer, with the package priced at $2,095 on top of a comparably equipped Wrangler.
  • Next phases include a Summer of Jeep campaign spotlighting U.S. military veterans and a late‑2026 co‑branded push tied to Marvel’s Avengers: Doomsday on December 18.