Overview
- Joybuy went live on March 16 in the UK, Germany, France, the Netherlands, Belgium and Luxembourg as JD.com targets Amazon and established local retailers.
- Orders placed by 11 a.m. can arrive the same day and by 11 p.m. the next day, with same‑day coverage at launch reaching roughly 15–17 million households.
- JD.com is rolling out local logistics including distribution centers in Milton Keynes and Luton, JoyExpress last‑mile delivery, and a Europe‑wide network of about 60 warehouses and depots.
- JoyPlus launches at an introductory £3.99/€3.99 per month for unlimited free delivery, and shipping is free on orders over £29/€29.
- Positioning itself as a first‑party retailer distinct from AliExpress and Temu, Joybuy features brand storefronts such as L’Oréal and De’Longhi, following JD.com’s abandoned Currys and Argos talks and its €2.2 billion Ceconomy deal.