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J.Crew’s ‘Rollneck Remix’ Drops at $180 as Early Styles Sell Out

J.Crew turns its archival rollneck into a collectible capsule by handing creative control to five New York designers.

Overview

  • The limited-edition five-piece collection went on sale February 12 online and at select J.Crew boutiques, featuring designs by Eckhaus Latta, Tanner Fletcher, Collina Strada, Patrick Taylor, and Buci NYC.
  • Early demand was strong, with Who What Wear reporting Eckhaus Latta’s version already sold out on day one and Collina Strada’s approaching sellout.
  • Each sweater is priced at $180, positioning the drop between everyday basics and fashion-forward collectibles and signaling a time-limited release strategy.
  • Designers applied signature twists to the 100% cotton silhouette, including a sailor collar from Tanner Fletcher, a low-back cut from Buci, lace-trimmed stripes from Collina Strada, nautical racing motifs from Patrick Taylor, and visible seaming from Eckhaus Latta.
  • J.Crew previewed the capsule at a February 11 New York Fashion Week event at the Olney Gleason Gallery, where creative director Olympia Gayot called the rollneck a blank canvas and guests included AnnaSophia Robb and Jemima Kirke.