Overview
- Pinedo, who announced the deal Wednesday, said she joined Betsson as a World Cup ambassador and shared a promo that has gone viral on social media.
- She said her passion for football remains intact and that she has moved past the criticism she faced for going to Russia 2018.
- The earlier backlash came after a rights-holding broadcaster sent her to do World Cup segments, which drew pushback from some sports journalists and followers.
- Outlets framed the partnership as part of a wider shift in which betting brands team with entertainment figures to reach new fans across digital platforms.
- Peru21 reported that celebrities, including Pinedo, are slated to appear at the Auditorio Antonio Blanco Basco in San Isidro as part of a world tour.