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Jay‑Z’s Roc Nation Launches Citywide JAŸ‑Z 30 Activations for Reasonable Doubt 30th

The yearlong '96 & Forever' program positions Reasonable Doubt as a living cultural archive through pop‑ups, a Brooklyn Public Library collaboration, nationwide radio retrospectives, stadium concerts.

Overview

  • Roc Nation announced immersive JAŸ‑Z 30 pop‑ups that open June 25 at 11 a.m. ET in lower Manhattan and DUMBO with reservations available at jayz30.com.
  • The Brooklyn Public Library will issue a limited‑edition JAŸ‑Z 30 library card systemwide starting June 25 on a first‑come, first‑served basis and Marcy Library will host a Jay‑Z–curated book display with donated volumes.
  • iHeartRadio will run a nationwide retrospective that begins with Jay‑Z’s Rock & Roll Hall of Fame induction speech and culminates in a full‑album broadcast of Reasonable Doubt around the anniversary.
  • Jay‑Z will headline a three‑night Yankee Stadium run on July 10–12, 2026, with a third date added after strong demand and additional international stadium dates reported for later in 2026.
  • Roc Nation frames the activities as a yearlong '96 & Forever' archive initiative that pairs accessible, free local programming with exclusive merchandise and large ticketed concerts, continuing work first seen in Jay‑Z’s 2023 Book of HOV collaboration with the Brooklyn Public Library.