Overview
- The JAY‑Z 30 pop-up opens Thursday, August 27 at UMusic Shop Camden and runs daily through September 2 with hours of 11 a.m. to 7 p.m., giving fans a week to visit before the stadium concerts.
- The shop will sell limited‑edition JAY‑Z 30 merchandise, bottles of Armand de Brignac and Assouline’s The Book of HOV: A Tribute to Jay‑Z for collectors and concertgoers.
- Evening DJ programming is scheduled from 5 p.m. to 7 p.m. each day, with billed sets from DJ Target, DJ Semtex and DJ Manny Norté and some reports also listing DJ Esi.
- The Camden activation is timed to JAY‑Z’s only UK shows on September 4–5 at Tottenham Hotspur Stadium and follows his three‑night JAY‑Z 30 run at Yankee Stadium that featured multiple surprise guests.
- The London pop‑up is one stop in a selective international rollout that continues to Paris on September 10 and concludes with Los Angeles dates on October 23–24.