Overview
- Adidas released a video promoting Anthony Edwards’ AE 3 line in mid-September that used roast-style jokes targeting players including Jaylen Brown and LeBron James.
- Brown watched the commercial on a Twitch stream with teammate VJ Edgecombe and called the jokes “f--ked up,” then quipped that Adidas should give Edwards “some condoms” in reference to Edwards’ widely reported off-court paternity controversies.
- Coverage across outlets describes the back-and-forth as mostly playful banter between long-time acquaintances rather than a serious feud, and neither Edwards nor Adidas has issued a formal public response.
- The commercial has gone viral and driven attention to Edwards’ sneaker campaign, showing how branded content can quickly amplify athlete rivalries through social media and livestream platforms.
- Media note the Timberwolves–76ers matchup in January as the most likely setting for on-court continuation of the exchange and as a moment to watch for any broader PR or team dynamics that follow.