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Jayden Daniels Declines Comment After Cease-and-Desist Over LSU No. 5

The legal demand raises questions about how long colleges can use a former player's name, image and likeness.

Overview

  • Earlier this month Daniels’ lawyer sent LSU a cease-and-desist demanding the school stop using his name, image and likeness and objecting to reassignment of his No. 5 jersey.
  • LSU reassigned the No. 5 to cornerback DJ Pickett after coaches said the number honored a recruiting promise, a move that prompted Daniels’ complaint.
  • Daniels told reporters on Thursday that he has already posted a public statement and declined to discuss the dispute further while he focuses on Commanders training camp.
  • Daniels’ camp asked LSU to return the Heisman replica he won and cited a reported clause that limits LSU’s NIL use to 180 days after his last college game, while LSU has said the cease-and-desist is not legally binding and does not plan to return the trophy.
  • Legal uncertainty over post-college NIL duration and informal jersey practices has produced wide social-media reaction and could prompt schools or regulators to clarify rules on alumni likeness and number treatment.