Overview
- Barcelona bartender and entrepreneur Javier de las Muelas has introduced Speakeasy Spirits, a premium Dry Gin, Rye Vodka and Old Rum based on formulations used at his Dry Martini group.
- The gin is distilled in Galicia with organic certification and classic botanicals, the rye vodka is filtered for high purity with platinum media, and the Guatemalan rum uses 15-year soleras in ex-bourbon barrels, with an initial 30,000-bottle run priced at €44 for gin and vodka and €47 for rum.
- The line stems from a ready-to-drink project that began with a hotel commission and has grown to about 70 prepared-cocktail references, with company figures reporting nearly one million units sold in 2025.
- Distribution targets bars, hotels and events, with new placements planned at València’s Roig Arena and existing hotel partners using his standardized single-serve cocktails to speed service and cut waste.
- The branding draws on Prohibition-era speakeasy culture that he has trademarked, and interviews highlight his push for simple, three-ingredient drinks instead of elaborate mixes.