Overview
- Variety and AFP reported Monday that Momoa is the central figure in Lego’s 'Never Stop Playing' campaign and stars in a whimsical PSA timed for World Play Day.
- Momoa is currently on set for A Minecraft Movie Squared and said he is having the biggest year of his career with multiple major releases due this month and later in 2026.
- The actor is promoting upcoming roles that include Lobo in Supergirl, a Netflix film arriving this month, and Dune 3 slated for December, for which he confirmed his son has a small role.
- Lego’s research, cited in the coverage, surveyed 30,000 parents and 15,000 children and found 61% of parents say their child plays less than they did while five hours of weekly play links to higher family wellbeing.
- Momoa’s longtime ties to Lego — including past voice work and several minifigures — and his family-focused messaging aim to make the campaign a public nudge toward more shared playtime and creativity.