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Jason Kelce Leads Garage Beer’s Philly Super Bowl Spot ‘Brotherly Shovel’

The brand pairs a Philadelphia-only Feb. 8 airing with a playful halftime activation online.

Overview

  • Former Eagles Jason Kelce and Beau Allen star in a one-minute Garage Beer commercial filmed on a farm near Conshohocken.
  • The spot riffs on classic beer imagery as Budweiser’s Clydesdales reveal Doug the miniature horse alongside a fresh pile of manure.
  • A narrator pledges to “respect the tradition” and “shovel what tradition leaves behind,” signaling a self-aware, comedic approach.
  • The commercial will air during the Super Bowl in the Philadelphia DMA on Feb. 8 and will also be posted to Garage Beer’s social channels.
  • Co-owner Travis Kelce does not appear, as Garage Beer promotes an “MTV Deathmatch Style” halftime showdown with social giveaways of props and clay figures.