Overview
- Adidas Japan’s reveal, posted Thursday on its official accounts, featured a 30-second spot that blends animation with live footage inspired by the Blue Lock soccer anime.
- The jersey keeps the Samurai Blue color and adds modern technical details with subtle graphic patterns that echo the motion of Japanese illustration.
- The campaign debuts an original song titled Kira, performed by pop singer Ado and composed by Tatsuya Kitani, with the full track set for release on April 22.
- The message centers on moving forward with freedom under the tagline translated as “Further ahead, more freely,” positioning a bolder team identity before group play, including a June 20 match against Tunisia in Monterrey.
- Coverage notes enthusiastic fan response and places the launch in a long tradition of Japan linking its team brand to football anime, from Supercampeones to today’s Blue Lock aesthetic.