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4mo ago

Japan Sets Tourism Record With 42.7 Million Visitors in 2025

A weaker yen drew more travelers from Western markets, offsetting a sharp year‑end drop in arrivals from China.

Des touristes prennent des photos devant le Mont Fuji, le 18 octobre 2025 à Fujikawaguchiko, au Japon
Des touristes visitent le sanctuaire Toshogu enneigé, un site touristique inscrit au patrimoine mondial de l'Unesco, le 10 février 2025 à Nikko, au Japon
Foule dans la rue Nakamise Dori à Tokyo.
Des touristes dans une rue commerçante du quartier d'Asakusa, près du temple Sensoji, un lieu touristique populaire de Tokyo, le 20 janvier 2026 au Japon

Overview

  • The Transport Ministry reported 42.7 million foreign arrivals for 2025, the first time Japan has topped 40 million and up from 36.8 million in 2024.
  • Chinese visits fell 45% year over year in December to about 330,000 after Prime Minister Sanae Takaichi’s November comments on Taiwan and a subsequent Beijing travel advisory.
  • Transport Minister Yasushi Kaneko said increased visitors from Europe, the United States and Australia compensated for the December slump and voiced hope for a rebound in Chinese travel.
  • A depreciated yen boosted affordability for travelers, and inbound spending reached a record ¥9.5 trillion in 2025, according to Japanese media reports.
  • Authorities are pursuing a 60 million annual visitor goal by 2030 and tightening crowd‑management measures, including city tourist taxes and a summer quota with a fee to climb Mount Fuji.