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Japan Pushes Back After President Uses Naruto and Other Anime in Political Posts

Japan has told U.S. diplomats that rights holders did not give permission for the imagery used by the White House and the president.

Overview

  • Fans first flagged the White House and presidential social posts in March for using clips from franchises such as Yu‑Gi‑Oh!, Dragon Ball and Pokémon without clear permission.
  • A Truth Social video that showed President Trump as Naruto Uzumaki on Saturday, June 6, renewed the campaign and prompted organisers to reopen a petition called “Protect Japanese Manga.”
  • The petition has gathered more than 23,000 signatures as fans say using these characters in political or military contexts misrepresents creators’ values of courage and friendship.
  • Official franchise accounts and rights holders, including the Yu‑Gi‑Oh! account and The Pokémon Company, have publicly said they were not involved and did not grant permission for the uses reported.
  • Japanese ministers have formally raised the issue with U.S. officials through diplomatic channels and warned that public institutions must secure permission from rights holders, a step that could affect future use of Japanese cultural exports.