Overview
- A partnership announced Thursday between Kapoor and mental‑health provider Amaha launches Off The Rocks as a nationwide awareness drive.
- The initiative aims to shift talk about alcohol problems from moral judgment to clinical understanding while easing the path to help.
- Amaha supplies clinical oversight, with a team of more than 200 professionals, a reported reach of 6 million people, and review of every piece of content.
- Organisers describe an ongoing, multi‑format plan that will feature expert talks, personal stories, simple explainers, and clear signposts to care.
- Some reports cite a claim that nearly one in five alcohol users in India are affected, though the articles do not identify a data source for that figure.